Measure the effectiveness of our advertising (e.g. on Google and YouTube), help to show relevant ads and, via Leadinfo, show us which companies visit our website.
| Name | Purpose | Lifetime | Type | Provider |
|---|
|
_gcl_au
|
Google Ads: measures whether a visit from a Google ad leads to an enquiry or registration (conversion tracking).
|
90
days
|
HTML
|
Google
|
|
_gcl_aw
|
Google Ads: stores the ad click that brought you to the website.
|
90
days
|
HTML
|
Google
|
|
_li_id
|
Recognises returning visitors so that visits can be matched to companies.
|
2
years
|
Local Storage
|
Leadinfo
|
|
_li_ses
|
Keeps track of the current visit.
|
30
minutes
|
Local Storage
|
Leadinfo
|
|
apolloAnonId
|
Anonymous visitor ID used to match visits to companies.
|
until deleted
|
Local Storage
|
Apollo.io
|
|
li_adsId
|
Anonymous ID that LinkedIn uses to measure the effectiveness of our ads.
|
until deleted
|
Local Storage
|
LinkedIn
|
|
li_fat_id
|
Stores the click on a LinkedIn ad that brought you to the website (conversion tracking).
|
30
days
|
HTML
|
LinkedIn
|
|
li_giant
|
Stores an identifier from a LinkedIn ad link to measure conversions.
|
7
days
|
HTML
|
LinkedIn
|
|
bcookie
|
LinkedIn browser ID, used for advertising and ad measurement.
|
1
year
|
HTTP
|
LinkedIn
|
|
Google Maps
|
Loads the maps on the contact page from Google Maps; Google may set its own cookies in the process.
|
none
|
Connection
|
Google
|
